‘Universo Ferrari,’ an immersive exhibition showcasing the world of Ferrari, opened its doors for the first time in Asia in Korea. Dongdaemun Design Plaza (DDP) in Seoul hosted this highly anticipated event in June 2023.

Universo Ferrari in Korea is the third such event to be held globally, following Italy and Australia, and is the first in Asia. Universo Ferrari was carefully curated with different areas to highlight all aspects of the company with 22 Ferrari models, including the iconic sportscars and race cars.

Universo Ferrari served as the local launch platform for the brand’s new convertible sportscar, the ‘Ferrari Roma Spider,’ which debuted in Korea on this occasion. The Korean Premiere was attended by executives from the Italian headquarters, including CEO Benedetto Vigna, demonstrating the importance of the Korean market.

More than 180 reporters and influencers from over 100 media outlets attended the media day held on the first day of the exhibition. The public day tickets sold out within just one minute, demonstrating the immense popularity of the event.

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