As a part of the global campaign “La Nuova Dolce Vita,” Ferrari carried out a Product Placement campaign to lead generations for Ferrari Roma model and to deliver a driving experience that stimulates the five senses.

In Korea, through collaboration with the luxury lifestyle magazine “Noblesse MEN,” we worked together with a real Ferrari owner and influencer to create stories and to produce videos under the theme of “La Nova Dolce Vita.”

<Source: FMK>