We held a press conference and a test-driving event, marking the IVECO’s light-duty commercial vehicle “New Daily” launch in Korea. We focused on expanding the brand’s presence in the domestic light commercial vehicle market, where domestic truck makers are the main players.

We highlighted the unique appealing points of the New Daily, such as cutting-edge safety and comfort driving features, solid and comfortable driving experience, high fuel efficiency, and low TCO to position as a “versatile commercial vehicle that will change the business perspective.”

With the growing demand for motor home which body builds commercial vehicles, we collaborated with the automotive magazines and influencers to generate diverse contents. As a result, the New Daily made a remarkable sales growth of 120% in 2020 from a year earlier in the local market.

<Source: IVECO Group Korea>