Volkswagen Group Korea (formerly Audi Volkswagen Korea) has four strong brands: Volkswagen, Audi, Lamborghini, and Bentley. The company is leading the transformation of sustainable mobility in Korea by offering a wide range of product portfolio and quality services that meet various lifestyles and characteristics of customers and through continuous CSR activities.

From 2017, when the Group Communication team was established within Volkswagen Group Korea, we have been providing comprehensive corporate and group communication services covering PR momentum in Korea and Germany and cross-brand issues.

In addition, since the diesel issue in 2015, we have been conducting issue and reputation management for Volkswagen Group Korea to restore customer trust and market competitiveness in the Korean market, and to communicate with various stakeholders including the media.

Recently, in tandem with the Group’s strategy in Germany, we are also highlighting its leadership in future mobility driven by electrification and its efforts to achieve carbon neutrality.

<Source: Volkswagen Group Korea>