Volkswagen Group Korea has four strong brands: Volkswagen, Audi, Lamborghini, and Bentley. The company is leading the transformation of sustainable mobility in Korea by offering a wide range of product portfolio and quality services that meet various lifestyles and characteristics of customers and through continuous CSR activities.

From 2017, when the Group Communication team was established within Volkswagen Group Korea, we have been providing comprehensive corporate and group communication services covering PR momentum in Korea and Germany and cross-brand issues.

We also have been conducting issue and reputation management for Volkswagen Group Korea to restore customer trust and market competitiveness in the Korean market, and to communicate with various stakeholders including the media.

In tandem with the Group’s strategy in Germany, we are communicating the Group’s efforts to shape the transformation of the automotive industry – as “The Global Automotive Tech Driver” in addition to their future mobility leadership driven by electrification.

<Source: Volkswagen Group Korea>