Ferrari hosted a customer event titled “Private View-Full Range” at the Banpo showroom. The event was designed to display a wide range of Ferrari line-ups and introduce the brand’s heritage, unique lifestyle offerings, and etc.

In connection with the customer event, a separate session for the media was held.
A 90-minute docent tour was conducted for a small group of 20 media invited by a random lottery.

The event consists of six zones including Ferrari DNA, new models, personalization, Ferrari community, Ferrari-approved, and after-sales, providing an opportunity to experience the latest technological innovation, design and craftsmanship of Ferrari in various ways.

<Source: FMK>