Ferrari is planning and publishing various social media campaigns to introduce not only the high-performance car itself but also the brand’s value and lifestyle inherited in it. Moreover, Ferrari has been introducing high-quality visual content that reflects a unique Korean vibe, eliciting positive reactions as they were being shared on the Italian headquarters’ Instagram.

The Road Inside Korea (2021)

This campaign consists of pictures of Ferrari Roma taken each season in Korea. What Ferrari wanted through <The Road Inside Korea> campaign is to introduce the Korean version of “the new sweet life” that Ferrari Roma pursues. To this end, Ferrari took various pictures of Ferrari Roma touring beautiful places in Korea.

Inside the City of Korea (2022)

This campaign is a sequel to last year’s “The Road Inside Korea” series that captured the Korean roads with beautiful sceneries. <Inside the City of Korea> drew people’s attention by capturing Ferrari’s latest line-ups, which perfectly inherit the brand’s long heritage and innovative technologies, cruising exquisite cities of Korea where tradition and modernity, calmness, and dynamism co-exist.

Inspiring Roads with Ferrari Roma (2023)

This campaign introduces beautiful driving routes and hidden tourist attractions in Korea with the Ferrari Roma, a grand tourer (GT) that satisfies everyday and long-distance driving. It consists of four episodes, and three were introduced on Ferrari FMK’s official social media channel, covering Jeollado, Gyeongsangdo, and Gangwondo.

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