As part of the global initiative of the headquarters in Germany, the company name is changed from Audi Volkswagen Korea to “Volkswagen Group Korea,” marking the company’s 18th anniversary in the Korean market.

And on March 31, 2022, a press conference under the new name of “Volkswagen Group Korea” was held, presenting key achievement in 2021 and key plans for 2022.

We developed messages and conducted strategic PR activities for various PR momentum, such as the company name change, future mobility strategies, and launching a new CSR program aligning with the headquarters’ movement. As a result, we have contributed to Volkswagen Group Korea’s effective delivery of messages without receiving negative news coverage and to generate a high PR value.

<Source: Volkswagen Group Korea>