We conducted the brand and product marketing PR activities of the French luxury car brand DS Automobile from December 2018 to April 2021.

After the DS brand entered the Korean market in December 2018, we carried out communication activities for DS to settle down in the premium imported car market and establish a foundation for stable growth. In particular, the year 2020 marked as a steppingstone to develop its identity as a premium automotive brand, and to that end, we focused on creating the unique brand experiences for DS.

As part of such an effort, DS appointed actress Ms. Cho Yeo-jeong as the brand ambassador and we planned contents leveraging the brand’s flagship SUV model “DS 7 Crossback.” We also selected some content creators who pioneered a new path in a specific field as “DS Inspirers.” We created visual contents that incorporate their values and lifestyles into DS, posted them on their influential SNS channels, and positioned DS as “exclusive and special brand for the customers with unique taste.”

Following the contents collaboration with the influencers, we contributed to strengthening its image and position as a premium auto brand by conducting tie-ups with luxury/membership magazines and focusing on contents exposure to targets with a high purchasing power.

<Source: Hanbul Motors>