In October 2022, Ferrari unveiled the ‘Purosangue,’ the first ever four-door, four-seater car in the Prancing Horse’s history, in Korea for the first time in Asia.

Ferrari Purosangue has been a highly talked about car even before its launch. It unleashes dynamic performance with Ferrari’s most iconic naturally-aspirated V12 engine, sophisticated design inheriting the brand’s luxury know-how, and innovative layout that offers unprecedented occupant space and comfort to all passengers. Pioneering an irreplaceable genre, Purosangue gathered significant attention from the media and influencers.

Purosangue Asian Premiere took place in Yeoju, Gyeonggi Province, with the lush greenery aligning with the car concept. Despite the distance from Seoul, it successfully concluded with the participation of over 120 journalists from a wide range of media outlets.

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