Ferrari held an event to launch the 296 GTB, the brand’s first plug-in hybrid sportscar model with V6 architecture, at DDP located in Dongdaemun.

The 296 GTB is Ferrari’s third PHEV, following the SF90 Stradale, the brand’s first PHEV supercar launched in 2019, and the SF90 Spider, a convertible version unveiled in 2020. The model captured significant attention from the media and influencers as it was equipped with a V6 engine for the first time in Ferrari’s road car history and for having compact design and advanced aerodynamic technology that pushed the fun-to-drive to the maximum.

The event was divided into five sessions including a photo session. About 120 journalists from 100+ media attended, and messages well delivered across various channels.

<Source: FMK>