PR activities in 2020 were greatly limited due to the unprecedented COVID-19 pandemic. Even for CITROËN with no new car launches, 2020 was a year full of challenges.

Together with CITROËN, we issued a series of media information using the company’s assets to maintain the brand awareness in the local market despite the downsizing of offline events and the absence of new models.

We planned and developed 10 episodes under the theme of “comfort,” which has been a core value for CITROËN for 102 years, and distributed materials to the Korean media on a weekly basis.

Beyond the one-time delivery of information, the series highlighting its French car brand’s heritage and innovations was evaluated as fresh and strategic attempts. In addition, we were able to generate articles from various angles by increasing media’s understanding of the brand.

<Source: Hanbul Motors>