We are working as a strategic PR partner for the Italian truck maker IVECO Group Korea. We plan and implement strategic communication activities for IVECO Group Korea to raise the brand awareness in the rapidly growing domestic commercial vehicle market while increasing its media coverages.

We focus on developing material that highlights the brand’s heritage and product line-ups to help the media to increase its understanding on commercial vehicles, which are new and rather difficult compared to passenger cars. Furthermore, we strive to plan and implement various communication activities that help to increase the loyalty of IVECO customers and its potential targets.

Based on our long-standing experience and expertise in the car industry, we also manage any potential issues considering the characteristics of the commercial vehicle industry where various stakeholders are linked, including body builders and customers having conflicting interests.

<Source: IVECO Group Korea>