Since August 2020, deMill Communication has been managing PR activities for Ferrari, the world-renowned Italian supercar brand.

We are carrying out various marketing and PR activities for Ferrari, maintaining an unmatched reputation as a global luxury brand, based on the brand philosophy of delivering the heritage and culture embedded in their cars together to customers.

In early 2021, Ferrari has opened a 3-story showroom and service center in the center of Gangnam, Seoul, with a total area of about 2,000m2. Commemorating the opening of the Banpo showroom, which will become the new landmark for Ferrari, a special occasion was prepared to unveil two Spider series, the SF90 Spider which is the brand’s first PHEV spider model, and the Portofino M for the first time in Korea.

We held the Korea premiere for the SF90 Spider and Portofino M. With some 100 media attending, the event was a great success, delivering Ferrari’s unmatched technological process, aesthetic design, and Italian craftsmanship.

<Source: FMK>