As part of its educational, environmental, and cultural CSR activities, Volkswagen Group Korea (formerly Audi Volkswagen Korea) hosted an exhibition entitled “goTOzero,” which is in line with the environmental mission statement of its headquarters in Germany, and its commitment to achieving carbon neutrality.

In connection with the “goTOzero” exhibition, we held the media conference to share the seriousness of climate change and the need for carbon reduction in order to achieve changes in daily lives and to form social consensus.

We developed PR strategy and messages on “carbon neutrality,” a challenging topic, and carried out PR activities across various channels. These efforts have contributed to promoting the necessity of responding climate change and achieving carbon neutrality, while forming social consensus.

<Source: Volkswagen Group Korea>